Sale!

Solution Manual for Services Marketing Interactive Approach, 4th Edition, Raymond P. Fisk, Stephen J. Grove, Joby John, ISBN-10: 1285057139, ISBN-13: 9781285057132, Downloadable Digital Solution Manual Files

$100.00 $50.00

Solution Manual for Services Marketing Interactive Approach, 4th Edition, Raymond P. Fisk, Stephen J. Grove, Joby John, ISBN-10: 1285057139, ISBN-13: 9781285057132



DOWNLOAD SAMPLE
Download Sample

Description

Share

What is a Solution Manual?

You are going to buy a Solution Manual. Solution Manual is NOT an original text book (or Test Bank or original eBook). A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential. All orders are safe, secure and confidential.

 Is my purchase anonymous?

Yes, all purchases are confidential. Nobody in the world knows about this. We do not save or share any of our customer’s information with anyone. There is no way your instructor or professor knows about this purchase at all.

 Can I download instantly?

Yes, you will see the download link in your email immediately after you complete payment. Please never forget to check spam or junk emails. If you delete junk emails and did not receive your order, please contact with us and we will send your order as soon as possible (most of the time immediately).

admin@testbankweb.com

 

testbankwebhelp@gmail.com

 

Downloadable Instructor’s Solution Manual for Services Marketing Interactive Approach, 4th Edition, Raymond P. Fisk, Stephen J. Grove, Joby John, ISBN-10: 1285057139, ISBN-13: 9781285057132, Instructor’s Solution Manual (Complete) Download

You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential.

PART I. FOUNDATIONS OF SERVICE MARKETING.
1. Understanding Services Marketing.
2. Frameworks for Managing the Customer’s Experience.
3. Plugging into the Information Age.
PART II. CREATING THE INTERACTIVE EXPERIENCE.
4. Planning and Producing the Service Performance.
5. Designing the Service Setting.
6. Leveraging the People Factor.
7. Managing the Customer Mix.
PART III. PROMISING THE INTERACTIVE SERVICE EXPERIENCE.
8. Setting a Price for the Service Rendered.
9. Promoting the Interactive Service Experience.
10. Building Customer Loyalty Through Service Quality.
11. Regaining Customer Confidence Through Customer Service and Service Recovery.
12. Researching Service Success and Failure.
PART IV. MANAGEMENT ISSUES IN SERVICES MARKETING.
13. Developing Marketing Strategies for Services.
14. Coping with Fluctuating Demand for Services.
15. Thinking Globally: “It’s a Small World After All”.