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Table of Contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process? 2
CHAPTER 2: Evaluating a Firmâ€™s External Environment 28
CHAPTER 3: Evaluating a Firmâ€™s Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1â€“1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation 130
End-of-Part 2 Cases PC 2â€“1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration 162
CHAPTER 7: Corporate Diversification 188
CHAPTER 8: Organizing to Implement Corporate Diversification 220
CHAPTER 9: Strategic Alliances 248
CHAPTER 10: Mergers and Acquisitions 276
CHAPTER 11: International Strategies 306
End-of-Part 3 Cases PC 3â€“1
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Company Index 355
Name Index 359