Sale!

Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews, ISBN-10: 1111580219, ISBN-13: 9781111580216, Downloadable Digital Test Bank Files

$100.00 $50.00

Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews, ISBN-10: 1111580219, ISBN-13: 9781111580216



DOWNLOAD SAMPLE
Download Sample

Description

Share

What is a Test Bank?

You are buying Test Bank. Test Bank is not original text book or solution manual or eBook. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain the types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Is my purchase anonymous?

Yes, all purchases are confidential. Nobody in the world knows about this. We do not save or share any of our customer’s information with anyone. There is no way your instructor or professor knows about this purchase at all.

 Can I download instantly?

Yes, you will see the download link in your email immediately after you complete payment. Please never forget to check spam or junk emails. If you delete junk emails and did not receive your order, please contact with us and we will send your order as soon as possible (most of the time immediately).

admin@testbankweb.com

testbankwebhelp@gmail.com

 

Downloadable Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews, ISBN-10: 1111580219, ISBN-13: 9781111580216, Test Bank (Complete) Download

You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.).
1. An Overview of Integrated Marketing Communications.
2. Enhancing Brand Equity and Accountability.
3. Brand Adoption, Brand Naming and Intellectual Property Issues.
4. Environmental, Regulatory and Ethical Issues.
PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS.
5. Segmentation and Targeting in I.M.C.
6. The Communications Process and Consumer Behavior.
7. The Role of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.
PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES.
9. An Overview of Advertising Management.
10. Effective and Creative Ad Messages.
11. Endorsers and Message Appeals in Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Ad Message Effectiveness.
PART IV: SALES PROMOTION MANAGEMENT.
18. Sales Promotion Overview and the Role of Trade Promotion.
19. Consumer Sales Promotion: Sampling and Couponing.
20. Consumer Sales Promotion: Premiums and other Promotions.
PART V: OTHER I.M.C. TOOLS.
21. Public Relations, Buzz Marketing, and Sponsorships.
22. Packaging, POP Communications, and Signage.
23. Personal Selling.