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Table of Contents
PART ONE Introducing the Contemporary Business World
Chapter 1 Understanding the Canadian Business System
Supplement 1 A Brief History of Business in Canada (brief)
Chapter 2 The Environment of Business
Chapter 3 Conducting Business Ethically and Responsibly
Supplement 2 Business Law (full)
Chapter 4 Entrepreneurship, Small Business, and New Venture Creation
Chapter 5 The Global Context of Business
Crafting a Business Plan: Part 1
CBC Video Case: Posilight
CBC Video Case: Making Money by Going Green?
PART TWO The Business of Managing
Chapter 6 Managing the Business Enterprise
Chapter 7 Organizing the Business Enterprise
Chapter 8 Managing Human Resources and Labour Relations
Chapter 9 Motivating, Satisfying, and Leading Employees
Crafting a Business Plan: Part 2(a) and (b)
CBC Video Case: Nail Salons
CBC Video Case: Clash of the Co-workers
PART THREE Managing Operations and Information
Chapter 10 Operations Management, Productivity, and Quality
Chapter 11 Understanding Accounting
Supplement 3 Using Technology to Manage Information in the
Internet and Social Media Era (full)
Crafting a Business Plan: Part 3
CBC Video Case: Tickle Your Tummy Nut-Free Cookie Company
CBC Video Case: Self-Employed
PART FOUR Principles of Marketing
Chapter 12 Understanding Marketing Principles and Developing Products
Chapter 13 Pricing, Promoting, and Distributing Products
Crafting a Business Plan: Part 4
CBC Video Case: Boomer Ads
CBC Video Case: Joe Fresh
PART FIVE Managing Financial Issues
Chapter 14 Money and Banking
Supplement 4 Managing Your Personal Finances (brief)
Chapter 15 Financial Decisions and Risk Management
Supplement 5 Insurance as Risk Management (full)
Crafting a Business Plan: Part 5
CBC Video Case: Credit Card Fraud
CBC Video Case: Soakwash
Supplement 1: A Brief History of Business in Canada (brief version is in Ch. 1)
Supplement 4: Managing Your Personal Finances (brief version is in Ch. 14)