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Table of Contents
Chapter 01Â Â Â Â Â Â Consumer Behavior: Meeting Changes and Challenges
Chapter 02Â Â Â Â Â Â The Consumer Research Process
Chapter 03Â Â Â Â Â Â Market Segmentation and Strategic Targeting
Chapter 04Â Â Â Â Â Â Consumer Motivation
Chapter 05Â Â Â Â Â Â Personality and Consumer Behavior
Chapter 06Â Â Â Â Â Â Consumer Perception
Chapter 07Â Â Â Â Â Â Consumer Learning
Chapter 08Â Â Â Â Â Â Consumer Attitude Formation and Change
Chapter 09Â Â Â Â Â Â Communication and Consumer Behavior
Chapter 10Â Â Â Â Â Â The Family and Its Social Class Standing
Chapter 11Â Â Â Â Â Â Influence of Culture on Consumer Behavior
Chapter 12Â Â Â Â Â Â Subcultures and Consumer Behavior
Chapter 13Â Â Â Â Â Â Cross Cultural and Global Consumer Behavior
Chapter 14Â Â Â Â Â Â Diffusion of Innovations
Chapter 15Â Â Â Â Â Â Consumer Decision Making and Beyond
Chapter 16Â Â Â Â Â Â Consumers Social Responsibility and Green Marketing