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Test Bank for Consumer Behavior, 10th Edition, Leon Schiffman, Leslie Kanuk, ISBN-10: 0135053013, ISBN-13: 9780135053010, Downloadable Digital Test Bank Files

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Test Bank for Consumer Behavior, 10th Edition, Leon Schiffman, Leslie Kanuk, ISBN-10: 0135053013, ISBN-13: 9780135053010



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Table of Contents

Chapter 01       Consumer Behavior: Meeting Changes and Challenges

Chapter 02       The Consumer Research Process

Chapter 03       Market Segmentation and Strategic Targeting

Chapter 04       Consumer Motivation

Chapter 05       Personality and Consumer Behavior

Chapter 06       Consumer Perception

Chapter 07       Consumer Learning

Chapter 08       Consumer Attitude Formation and Change

Chapter 09       Communication and Consumer Behavior

Chapter 10       The Family and Its Social Class Standing

Chapter 11       Influence of Culture on Consumer Behavior

Chapter 12       Subcultures and Consumer Behavior

Chapter 13       Cross Cultural and Global Consumer Behavior

Chapter 14       Diffusion of Innovations

Chapter 15       Consumer Decision Making and Beyond

Chapter 16       Consumers Social Responsibility and Green Marketing