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Test Bank for Consumer Behavior: Buying, Having, and Being, 11/E, Michael R. Solomon, ISBN-10: 8120350596, ISBN-13: 9788120350595, ISBN-10: 0133450899, ISBN-13: 9780133450897, ISBN-10: 013347223X, ISBN-13: 9780133472233, Downloadable Digital Test Bank Files

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Test Bank for Consumer Behavior: Buying, Having, and Being, 11/E, Michael R. Solomon, ISBN-10: 8120350596, ISBN-13: 9788120350595, ISBN-10: 0133450899, ISBN-13: 9780133450897, ISBN-10: 013347223X, ISBN-13: 9780133472233



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What is a Test Bank?

You are buying Test Bank. Test Bank is not original text book or solution manual or eBook. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain the types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

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Table of Contents

Section 1
Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Decision Making and Consumer Behavior 36
Chapter 3 Cultural Influences on Consumer Decision Making 78
Chapter 4 Consumer and Social Well-Being 130
Section 2
Internal Influences on Consumer Behavior 171
Chapter 5 Perception 172
Chapter 6 Learning and Memory 206
Chapter 7 The Self 248
Chapter 8 Attitudes and Persuasion 300
Section 3
External Influences on Consumer Behavior 349
Chapter 9 Group and Situational Effects on Consumer Behavior 350
Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404
Chapter 11 Consumer Identity II: Social Class and Lifestyles 454
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500