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Test Bank for Contemporary Business, 15th Edition, Louis E. Boone, David L. Kurtz, ISBN : 1118291980, ISBN : 978-1-118-54426-6, ISBN : 978-1-118-21816-7, ISBN : 978-1-118-29198-6, ISBN : 9781118544266, ISBN : 9781118218167, ISBN : 9781118291986, Downloadable Digital Test Bank Files

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Test Bank for Contemporary Business, 15th Edition, Louis E. Boone, David L. Kurtz, ISBN : 1118291980, ISBN : 978-1-118-54426-6, ISBN : 978-1-118-21816-7, ISBN : 978-1-118-29198-6, ISBN : 9781118544266, ISBN : 9781118218167, ISBN : 9781118291986



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Table of Contents

PART 1 Business in a Global Environment 2

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520