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Test Bank for Economics of Strategy, 6th Edition, David Besanko, David Dranove, Scott Schaefer, Mark Shanley, ISBN : 9781118543238, ISBN : 9781118441473, ISBN : 9781118273630, Downloadable Digital Test Bank Files

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Test Bank for Economics of Strategy, 6th Edition, David Besanko, David Dranove, Scott Schaefer, Mark Shanley, ISBN : 9781118543238, ISBN : 9781118441473, ISBN : 9781118273630



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Table of Contents

INTRODUCTION: STRATEGY AND ECONOMICS 1

ECONOMICS PRIMER: BASIC PRINCIPLES 9

PART ONE: FIRM BOUNDARIES

1 The Power of Principles: An Historical Perspective 41

2 The Horizontal Boundaries of the Firm 61

3 The Vertical Boundaries of the Firm 98

4 Integration and Its Alternatives 132

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5 Competitors and Competition 165

6 Entry and Exit 196

7 Dynamics: Competing Across Time 226

8 Industry Analysis 258

PART THREE: STRATEGIC POSITION AND DYNAMICS

9 Strategic Positioning for Competitive Advantage 293

10 Information and Value Creation 333

11 Sustaining Competitive Advantage 363

PART FOUR: INTERNAL ORGANIZATION

12 Performance Measurement and Incentives 401

13 Strategy and Structure 437

14 Environment, Power, and Culture 470

GLOSSARY 501

NAME INDEX 511

SUBJECT INDEX 517