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Table of Contents
Electronic Commerce: A Managerial Perspective 2008
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1Â Â Â Â Â Â Â Â Overview of Electronic Commerce
Chapter 2Â Â Â Â Â Â Â Â E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Part 2: Internet Consumer Retailing
Chapter 3Â Â Â Â Â Â Â Â Retailing in Electronic Commerce: Products and Services
Chapter 4Â Â Â Â Â Â Â Â Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5Â Â Â Â Â Â Â Â B2B E-Commerce: Selling and Buying in Private E-Markets
Chapter 6Â Â Â Â Â Â Â Â B2B Exchanges, Directories, and Other Support Services
Chapter 7Â Â Â Â Â Â Â Â E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other EC Models and Applications
Chapter 8Â Â Â Â Â Â Â Â Innovative EC Systems: E-Government to E-Learning to C2C
Chapter 9Â Â Â Â Â Â Â Â Mobile Computing and Commerce and Pervasive Computing
Part 5: EC Support Services
Chapter 10Â Â Â Â Â Â Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 11Â Â Â Â Â Â E-Commerce Security
Chapter 12Â Â Â Â Â Â Electronic Payment Systems
Chapter 13Â Â Â Â Â Â Order Fulfillment, eCRM, and Other Support Services
Part 6: EC Strategy and Implementation
Chapter 14 E-Commerce Strategy and Global EC
Chapter 15 Economics and Justification of Electronic Commerce
Chapter 16 Launching a Successful Online Business and EC Projects
Chapter 17 Legal, Ethical, and Compliance Issues in EC
Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment
Online Part 7Â Application Development
Chapter 19 Building E-Commerce Applications and Infrastructure
Online Appendices
AÂ Â Â Â Â Â Â Â Current EC Research
BÂ Â Â Â Â Â Â Â Â Structure and Components of E-Commerce Business Model
CÂ Â Â Â Â Â Â Â E-Business Planning and Analysis Framework
Technical Appendices
AÂ Â Â Â Â Â Â Â Infrastructure for Electronic Commerce
BÂ Â Â Â Â Â Â Â Â Web Page Design and Creation
CÂ Â Â Â Â Â Â Â Software (Intelligent) Agents
Online Tutorials
T1 E-Business Plan
T2 Supply Chain Management
