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Test Bank for Entrepreneurship and Small Business Management, 1st Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0135030315, ISBN-13: 9780135030318, Downloadable Digital Test Bank Files

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Test Bank for Entrepreneurship and Small Business Management, 1st Edition, Steve Mariotti, Caroline Glackin, ISBN-10: 0135030315, ISBN-13: 9780135030318



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Table of Contents

UNIT 1 What Business Do You Want to Start?
1.       Entrepreneurs Recognize Opportunities
2.       Franchising
3.       Finding Opportunity in an Existing Business
4.       The Business Plan: Road Map to Success
Unit 1 Case Study: FastSigns
UNIT 2 Who Are Your Customers?
5.      Creating Business from Opportunity
6.      Exploring Your Market
Unit 2 Case Study: Nicole Miller Ltd.
UNIT 3 Integrated Marketing
7.      Developing the Right Marketing Mix and Plan
8.      Pricing and Credit Strategies
9.      Integrated Marketing Communications
10.  Marketing Globally
11.  Smart Selling and Effective Customer Service
Unit 3 Case Study: Ken Done Galleries
UNIT 4 Finding, Securing, and Managing Financial Resources
12.  Understanding and Managing Start-Up, Fixed, and VariTable Costs
13.  Using Financial Statements to Guide a Business
14.  Cash Flow and Taxes
15.  Financing Strategy: Debt, Equity, or Both?
Unit 4 Case Study: Bridgecreek Development
UNIT 5 Operating a Small Business Effectively
16.  Addressing Legal Issues and Managing Risk
17.  Operating for Success
18.   Location, Facilities and Layout
19.  Human Resources and Management
Unit 5 Case Study: Mo’s Chowder
UNIT 6 Leadership, Ethics, and Exits
20.  Leadership and Ethical Practices
21.  Franchising, Licensing, and Harvesting: Cashing in the Brand
Unit 6 Case Study: Avocent