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Test Bank for Entrepreneurship: Starting and Operating a Small Business, 3/E, Steve Mariotti, Caroline Glackin, ISBN-10: 0132784084, ISBN-13: 9780132784085, ISBN-10: 0133149595, ISBN-13: 9780133149593, Downloadable Digital Test Bank Files

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Test Bank for Entrepreneurship: Starting and Operating a Small Business, 3/E, Steve Mariotti, Caroline Glackin, ISBN-10: 0132784084, ISBN-13: 9780132784085, ISBN-10: 0133149595, ISBN-13: 9780133149593



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What is a Test Bank?

You are buying Test Bank. Test Bank is not original text book or solution manual or eBook. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain the types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

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Table of Contents

UNIT I: ENTREPRENEURIAL PATHWAYS
1.      Entrepreneurs Recognize Opportunities
2.      The Business Plan: Road Map to Success
The Honest Tea Business Plan
3.      Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING
4.      Exploring Your Market
5.      Developing the Right Marketing Mix and Plan
6.      Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7.      Understanding and Managing Start-Up, Fixed, and VariTable Costs
8.      Using Financial Statements to Guide a Business
9.      Cash Flow and Taxes
10.  Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11.  Addressing Legal Issues and Managing Risk
12.  Operating for Success
13.  Management, Leadership and Ethical Practices
Unit III: Case Study: Mo’s Chowder
14.  Franchising, Licensing, and Harvesting: Cashing in Your Brand