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Table of Contents
UNIT I: ENTREPRENEURIAL PATHWAYS
1.Â Â Â Â Â Entrepreneurs Recognize Opportunities
2.Â Â Â Â Â The Business Plan: Road Map to Success
The Honest Tea Business Plan
3.Â Â Â Â Â Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company
UNIT II: INTEGRATED MARKETING
4.Â Â Â Â Â Exploring Your Market
5.Â Â Â Â Â Developing the Right Marketing Mix and Plan
6.Â Â Â Â Â Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios
UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7.Â Â Â Â Â Understanding and Managing Start-Up, Fixed, and VariTable Costs
8.Â Â Â Â Â Using Financial Statements to Guide a Business
9.Â Â Â Â Â Cash Flow and Taxes
10.Â Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS
UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11.Â Addressing Legal Issues and Managing Risk
12.Â Operating for Success
13.Â Management, Leadership and Ethical Practices
Unit III: Case Study: Mo’s Chowder
14.Â Franchising, Licensing, and Harvesting: Cashing in Your Brand