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Test Bank for Essentials of Entrepreneurship and Small Business Management, 7/E, Norman M. Scarborough, ISBN-10: 0132666790, ISBN-13: 9780132666794, Downloadable Digital Test Bank Files

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Test Bank for Essentials of Entrepreneurship and Small Business Management, 7/E, Norman M. Scarborough, ISBN-10: 0132666790, ISBN-13: 9780132666794



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Table of Contents

I. THE CHALLENGE OF ENTREPRENEURSHIP

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur

10. Pricing Strategies

11. Creating a Successful Financial Plan

12. Managing Cash Flow

IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index