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Test Bank for Essentials of Marketing Research Putting Research Into Practice, Kenneth E. Clow, Karen E. James, ISBN-10: 1412991307, ISBN 13: 9781412991308
This is not an original TEXT BOOK (or Solution Manual or original eBook). You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential. All orders are safe, secure and confidential.
PART I. INTRODUCTION TO MARKETING RESEARCH
1. The Role of Marketing Research
2. The Marketing Research Process
PART II. TYPES OF MARKETING RESEARCH
3. Secondary Research
4. Qualitative Research
5. Observation Research
6. Experimental Research
7. Survey Research
PART III. SAMPLING AND MEASUREMENT
8. Sampling Procedures
9. Measurement Methods
10. Marketing Scales
11. Questionnaire Design
PART IV. ANALYZING AND REPORTING MARKETING RESEARCH
12. Fundamental Data Analysis
13. Analysis of Differences and Regression Analysis
14. Market Research Reports and Presentations