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Table of Contents
Chapter 1 – Globalization Imperative
Chapter 2 – Economic Environment
Chapter 3 – Financial Environment
Chapter 4 – Global Cultural Environment and Buying Behavior
Chapter 5 – Political and Legal Environment
Chapter 6 – Global Marketing Research
Chapter 7 – Global Segmentation and Positioning
Chapter 8 – Global Marketing Strategies
Chapter 9 – Global Market Entry Strategies
Chapter 10 – Global Product Policy Decisions
Chapter 11 – Global Product Policy Decisions
Chapter 12 – Global Pricing
Chapter 13 – Global Communication Strategies
Chapter 14 – Sales Management
Chapter 15 – Global Logistics and Distribution
Chapter 16 – Export and Import Management
Chapter 17 – Planning, Organization, and Control of Global Marketing Operations
Chapter 18 – Marketing Strategies for Emerging Markets
Chapter 19 – Global Marketing and the Internet
Chapter 20 – SustainTable Marketing in the Global Marketplace