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Test Bank for Global Marketing Management, 6th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen, ISBN: 1118466489, ISBN : 9781118800768, ISBN : 9781118466483, Downloadable Digital Test Bank Files

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Test Bank for Global Marketing Management, 6th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen, ISBN: 1118466489, ISBN : 9781118800768, ISBN : 9781118466483



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Table of Contents

Chapter 1 – Globalization Imperative

Chapter 2 – Economic Environment

Chapter 3 – Financial Environment

Chapter 4 – Global Cultural Environment and Buying Behavior

Chapter 5 – Political and Legal Environment

Chapter 6 – Global Marketing Research

Chapter 7 – Global Segmentation and Positioning

Chapter 8 – Global Marketing Strategies

Chapter 9 – Global Market Entry Strategies

Chapter 10 – Global Product Policy Decisions

Chapter 11 – Global Product Policy Decisions

Chapter 12 – Global Pricing

Chapter 13 – Global Communication Strategies

Chapter 14 – Sales Management

Chapter 15 – Global Logistics and Distribution

Chapter 16 – Export and Import Management

Chapter 17 – Planning, Organization, and Control of Global Marketing Operations

Chapter 18 – Marketing Strategies for Emerging Markets

Chapter 19 – Global Marketing and the Internet

Chapter 20 – SustainTable Marketing in the Global Marketplace