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Tablet, Tv, And Voice Controlled Assistants
7.5 Amazon And The Cloud: From Personal Storage To Aws
Chapter 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
8.2 Where Does All That Value Come From?
8.3 One Sided Or Two Sided Markets?
8.4 How Are These Markets Different?
8.5 Competing When Network Effects Matter
Chapter 9: Social Media, Peer Production, and Web 2.0
9.4 Social Networks
9.5 Twitter And The Rise Of Microblogging
9.6 Prediction Markets And The Wisdom Of Crowds
9.8 Get Smart: The Social Media Awareness And Response Team
Chapter 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets through Technology
10.2 Boom Times And Looming Challenges In The Sharing Economy
10.3 Future Outlook: Established Players Get Collaborative
10.4 Airbnb—Hey Stranger, Why Don’t You Stay At My Place?
10.5 Uber: Sharing Economy Success From Tech Fueled Superior Service
Chapter 11: Facebook: A Billion-plus users, the High-Stakes Move to Mobile, and Big Business from the Social Graph
11.2 Disrupting Competition, Building Competitive Advantage, And The Challenging Rise Of Mobile
11.3 Lessons From Facebook As An Apps Platform: Early Promise, Continued Challenges, Mobile Missteps
11.4 Advertising And Social Networks: A Challenging Landscape But A Big Payoff
11.5 A Platform Player That Moves Fast And Breaks Things: What All Managers Can Learn From Facebook’s Mistakes, Responses, And Pursuit Of New Opportunities
Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
12.2 Founding The Business: Are We On To Something?
12.3 Customer Engagement (Mobile, Social, And Physical Storefronts)
12.5 Operations And Logistics
12.6 Expanding With New Models
Chapter 13: Understanding Software: A Primer for Managers
13.2 Operating Systems
13.3 Application Software
13.4 Distributed Computing, Web Services, And Ap Is
13.5 Writing Software
13.6 Understanding Technology Beyond The Price Tag: Total Cost Of Ownership (Tco) And The Cost Of Tech Failure
Chapter 14: Software in Flux: Open Source, Cloud, Virtualized and App-driven Shifts
14.2 Open Source
14.3 Why Open Source?
14.4 Examples Of Open Source Software
14.5 Why Give It Away? The Business Of Open Source
14.6 Defining Cloud Computing
14.7 Software In The Cloud: Why Buy When You Can Rent?
14.8 Saa S: Not Without Risks
14.9 Understanding Cloud Computing Models: Paa S, Iaa S, And Motivations And Risks
14.10 Clouds And Tech Industry Impact
14.11 Virtualization: Software That Makes One Computer Act Like Many
14.12 Apps And App Stores: Further Disrupting The Software Industry On Smartphones, TTablets, And Beyond
14.13 Make, Buy, Or Rent
Chapter 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage
15.2 Data, Information, And Knowledge
15.3 Where Does Data Come From?
15.4 Data Rich, Information Poor
15.5 Data Warehouses, Data Marts, And Technology Behind “Big Data”
15.6 The Business Intelligence Toolkit
15.7 Data Asset In Action: Technology And The Rise Of Walmart
Chapter 16: A Manager’s Guide to the Internet and Telecommunications
16.2 Internet 101: Understanding How The Internet Works
16.3 Getting Where You’re Going
16.4 Last Mile: Faster Speed, Broader Access
Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
17.2 Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
17.3 Where Are Vulnerabilities? Understanding The Weaknesses
17.4 Taking Action
Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
18.2 Understanding Search
18.3 Understanding The Increase In Online Ad Spending
18.4 Search Advertising
18.5 Ad Networks—Distribution Beyond Search
18.6 More Ad Formats And Payment Schemes
18.7 Customer Profiling And Behavioral Targeting
18.8 Profiling And Privacy
18.9 Search Engines, Ad Networks, And Fraud
18.10 The Battle Unfolds