What is a Test Bank?
You are buying Test Bank. Test Bank is not original text book or solution manual or eBook. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain the types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.
Is my purchase anonymous?
Yes, all purchases are confidential. Nobody in the world knows about this. We do not save or share any of our customer’s information with anyone. There is no way your instructor or professor knows about this purchase at all.
Can I download instantly?
Yes, you will see the download link in your email immediately after you complete payment. Please never forget to check spam or junk emails. If you delete junk emails and did not receive your order, please contact with us and we will send your order as soon as possible (most of the time immediately).
Table of Contents
Part I. The IMC Foundation
1. Integrated Marketing Communications
2. Corporate Image and Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II. IMC Advertising Tools
5. Advertising Management
6. Advertising Design: Theoretical Frameworks and Types of Appeals
7. Advertising Design: Message Strategies and Executional Frameworks
Part III. IMC Media Tools
8. Traditional Media Channels
9. Digital Marketing
10. Alternative Marketing
Part IV. IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V. IMC Ethics, Regulation, and Evaluation
14. Regulations and Ethical Concerns
15. Evaluating an Integrated Marketing Program