Test Bank for Integrated Marketing Communications, 3/E, Keith J. Tuckwell, ISBN-10: 0137140746, ISBN-13: 9780137140749, Downloadable Digital Test Bank Files

$100.00 $50.00

Test Bank for Integrated Marketing Communications, 3/E, Keith J. Tuckwell, ISBN-10: 0137140746, ISBN-13: 9780137140749

Download Sample



What is a Test Bank?

You are buying Test Bank. Test Bank is not original text book or solution manual or eBook. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contain the types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential.

Is my purchase anonymous?

Yes, all purchases are confidential. Nobody in the world knows about this. We do not save or share any of our customer’s information with anyone. There is no way your instructor or professor knows about this purchase at all.

 Can I download instantly?

Yes, you will see the download link in your email immediately after you complete payment. Please never forget to check spam or junk emails. If you delete junk emails and did not receive your order, please contact with us and we will send your order as soon as possible (most of the time immediately).


Table of Contents

Understanding Integrated Marketing Communications
Chapter 1
Integrated Marketing Communications: An Overview
Chapter 2
Strategic Planning Principles
Chapter 3
Branding Strategy
Part II
Planning for Integrated Media
Chapter 4
Advertising Planning: Creative
Chapter 5
Advertising Planning: Traditional Media
Chapter 6
Planning for Direct Response Communications
Chapter 7
Planning for Online and Interactive Communications
Part III
Planning for Integrated Marketing
Chapter 8
Sales Promotion
Chapter 9
Public Relations
Chapter 10
Experiential Marketing, Events, and Sponsorships
Chapter 11
Personal Selling
Part IV
Measuring Plan Performance
Chapter 12
Evaluating Marketing Communications Programs
Appendix 1
Media Buying Principles and Media Information Resources
Appendix 2
Integrated Marketing Communications Plan: Mr. Sub