Test Bank for Marketing, 3rd Edition, Paul Baines, Chris Fill, ISBN: 9780199659531, Downloadable Digital Test Bank Files
Test Bank for Marketing, 3rd Edition, Paul Baines, Chris Fill, ISBN: 9780199659531
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Table of Contents
Part One: Marketing Fundamentals
1:: Marketing Principles and Society
2:: Consumer Buying Behaviour
3:: Marketing Research and Customer Insight
Part Two: Principles of Marketing Management
4:: Marketing Environment
5:: Marketing Strategy
6:: Market Segmentation and Positioning
7:: International Market Development
Part Three: The Marketing Mix
8:: Innovation and New Proposition Development
9:: Price Decisions
10:: An Introduction to Marketing Communications
11:: Managing the Communications Mix
12:: Marketing Channels and Retailing
Part Four: Principles of Relational Marketing
13:: Branding Decisions
14:: Managing Relationships and Customer Experiences
15:: Business-to-Business Marketing
16:: Not-for-Profit Marketing
Part Five: Critique and Change in Marketing Practice
17:: Digital and Social Media Marketing
18:: Marketing, Sustainability, and Ethics
19:: Critical and Postmodern Perspectives in Marketing