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Test Bank for Marketing, 3rd Edition, Paul Baines, Chris Fill, ISBN: 9780199659531, Downloadable Digital Test Bank Files

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Test Bank for Marketing, 3rd Edition, Paul Baines, Chris Fill, ISBN: 9780199659531



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Table of Contents

    Part One: Marketing Fundamentals
    1:: Marketing Principles and Society
    2:: Consumer Buying Behaviour
    3:: Marketing Research and Customer Insight
    Part Two: Principles of Marketing Management
    4:: Marketing Environment
    5:: Marketing Strategy
    6:: Market Segmentation and Positioning
    7:: International Market Development
    Part Three: The Marketing Mix
    8:: Innovation and New Proposition Development
    9:: Price Decisions
    10:: An Introduction to Marketing Communications
    11:: Managing the Communications Mix
    12:: Marketing Channels and Retailing
    Part Four: Principles of Relational Marketing
    13:: Branding Decisions
    14:: Managing Relationships and Customer Experiences
    15:: Business-to-Business Marketing
    16:: Not-for-Profit Marketing
    Part Five: Critique and Change in Marketing Practice
    17:: Digital and Social Media Marketing
    18:: Marketing, Sustainability, and Ethics
    19:: Critical and Postmodern Perspectives in Marketing